Sunday, September 4, 2011

VAL takes up Dengue challenge in its periphery


Someone has well said, “Prevention is better than cure”. Whilst most of the districts in Odisha are bracing to face the onslaught of dengue outbreak, Jharsuguda also couldn’t escape itself from its menace. Till date, seven people already died of it and few are still affected in Dengue. District Administrator has also resolved to mitigate the challenge at the earliest. Even few industries in the region couldn’t stop themselves and have come out to fight against this epidemic disease.  
So as, with all possible resources in hand, to the aid of district administration Vedanta has come out chipping in with a timely intervention to create an appropriate awareness campaign and to deliver a clean and safe environment in its surrounding. While going through Indian Express, I found that a week-long awareness campaign driven by Vedanta had been flagged off on July 22 in its R&R Colony.  All of a sudden, I thought it might be a self-advertisement stunt as many industries do, but trust me I was wrong.  Apart from encouraging a clean and healthy environment, I found the motto of this program was to make people aware of the cause, symptoms and prevention of Dengue.  Really they  have tried hard to ground their campaign through basic mass communication exercises such as distribution of pamphlets, erecting hoardings and banners in vernacular languages, direct communication with the masses with the experts, etc. With no surprise, hundreds of community volunteers including women, rural youths, teachers and over 2000 students of various schools together with the company employees joined them to combat the menace of Dengue in their respective localities.
Understanding that a Continuous and effective communication is the key to create appropriate awareness, VAL has also embarked upon initiatives like running a dengue prevention awareness van with Audio-visual presentations in its periphery and town areas. Fogging  in the near by villages and town-shed areas was also included in their campaign. During their week-long campaign in the vicinity, many key contact programs were also conducted in order to make the villagers aware of good health practices and the importance of good health in life.
 Frankly speaking,  if everyone in the society becomes responsible towards the society they are residing in, any epidemic can be checked and uprooted.  As far as I know, the best act in prevention of Dengue is to keep houses and its surroundings clean and hygienic and deny every chance to let the aedes mosquito breed. Few fundamental things need to be taken care such as use mosquito net while sleeping, clean waterlogged areas and pots and most importantly if find any symptoms of Dengue fever, immediately refer to the nearest hospital without doing any delay.
Remember - HEALTH IS YOURS.. YOU NEED TO TAKE CARE OF THAT...